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Ruff Crew

An own-label brand developed by Debut. Ruff Crew is a youth brand aimed at the 4-8 year old market. Products are designed to fit the size and shape of the age group allowing them to become involved in sports and activities that wouldn’t normally be available to them.

Based on the ‘crew’; four iconic characters that are flexible and diverse enabling them to translate through a mixture of mediums. The name ruff crew is ever changing so it can adapt to suit the surroundings or products assigned to it.